The process

Becoming a Water Babies franchisee

We’d be lying if we said that running a Water Babies franchise was easy. We’re proud of our very high standards, and maintaining them demands a lot of time and attention to detail. We consider that only the best is good enough when you’re dealing with babies and toddlers. However, the rewards can be all you dreamed of — and more.

Do you have what it takes?
Because we're looking for the best of the best, our selection process is rigorous - six clearly defined steps, starting with an initial questionnaire and familiarisation day at our head office in the UK, through to detailed business planning, training and roll out.

We're always on the lookout for certain qualities. Of course a strong motivation to teach babies and toddlers to swim comes before anything else. For most franchisees, this is what gets them out of bed every morning; everything else comes second, and that's why many of them want to be part of a franchise network (enabling them to take advantage of our extensive head office support system for the 'business' end of things). We want to see a genuine passion for what we do, plus bags of initiative and self-motivation. We also look for 'nice' people, who we feel we can work with well.

This is where it really starts!
Once a candidate has been approved as a franchisee, the real excitement (and the hard work) begins. We start with the aquatics training, which takes almost a month to complete but will ensure you know all the ins and outs of teaching little ones to swim with our outstanding programme for babies and toddlers.

Following this, and once financing has been secured, we’ll get started on the administrative and business training. Together, we’ll ensure that you’re ready to take on running the business and that you have the greatest chance of making a success of your Water Babies franchise.

Next, we’ll help you to look for suitable local pools - and then there’s the important work of ‘making a splash’, marketing your business to find lots of babies to teach!

After all that comes the magical day when you stand in the pool and teach your first Water Babies class in your Water Babies business - and we'll be there with you on that day offering support, encouragement and congratulations all the way!

To find out more
If you’d like to enquire about franchising with Water Babies, please email us or call +44 01404 548 348.